FluMist Packaging

Client Project
November 2022

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FluMist Concept Packaging
I was hired to design conceptual packaging for AstraZeneca new product, FluMist Quadrivalent. This project encompassed more than just packaging design; it also involved providing design guidance for an information packet, instructional illustrations, and physical prototypes.

Given the innovative nature of the vaccine delivery method, our design approach was dual- focused, targeting both parents and children. Consequently, we aimed to instill a sense of trustworthiness, friendliness, and clarity in the exterior and interior packaging, ensuring that all strict packaging regulations by the FDA were prominently displayed. Simultaneously, it was crucial to convey professionalism while remaining approachable. This was  accomplished by incorporating a vibrant color scheme, employing friendly typography, and fun illustrations while it was being unboxed.

  • + Package Design

  • + Qualitative Research
    + Concept Development
    + Sketching & Ideation
    + Illustration
    + Instructional Illustration
    + Physical Prototyping
    + User Experience
    + Product Mockups

  • This project was a collaborative effort, with VML providing Art Direction.

KitchenAid Packaging

 

Client Project
August 2022

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KitchenAid Packaging
KitchenAid is the leader in home appliance brands. The company was established in 1919 and is headquartered in Saint Joseph, Michigan. Renowned for the innovative and iconic KitchenAid Mixer, now used in most kitchens around the world. The company sells an average of 2.5 million mixers per year.

KitchenAid partnered with MKN Design to define and develop new brand packaging using clean design, illustration and iconography.At the project onset, we gathered research on consumer trends, packaging, design, and illustrative styles. Using this research, we conceptualized packaging ideas and brought them to life in physical form. The result was a collection of innovative packaging concepts that highlighted KitchenAid's unique products, establishing them as a bold leader in kitchen appliances tailored to their consumers.

  • + Packaging Design

  • + Research (competitive, consumer, trend)
    + Concept Development
    + Sketching & Ideation
    + Graphic Design & Layout
    + Iconography
    + Instructional Illustrations
    + Product Illustrations
    + Mockups

  • This project was a joint endeavor involving numerous individuals from both the KitchenAid design team and external independent contractors, such as Heather Tucker and myself.

Peacock Pencils

Creative Musing
March 2018

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Peacock Pencils
Simple mark for a selection of 12 colored pencil crayons. The mark is paired with the typeface Gotham designed by Jonathan Hoefler and Tobias Frere-Jones.

 

SpartanNash

Client Project
November 2016

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SpartanNash
Headquartered in Byron Center, Michigan, SpartanNash distributes food to independent grocers, military commissaries, and corporate-owned retail stores in 44 states. I worked closely with SpartanNash to direct, develop and design the thirty-six page corporate responsibility brochure.

Using a guided design approach, I explored SpartanNash's key environmental impact areas of Social and Environmental Responsibilities, delving into each segment to narrate their entire sustainable journey. Through the strategic use of storytelling, we intricately wove together their core values, showcased their diverse capabilities, highlighted community engagement efforts, and underscored their unwavering commitment to environmental responsibility. This narrative was brought to life through a blend of design elements, compelling visuals, and informative infographics, culminating in a comprehensive sustainability report.

  • Brochure Design & Layout

  • + Creative Direction
    + Project Management
    + Qualitative Research
    + Concept Development
    + Sketching & Ideation
    + Graphic Design & Layout
    + Photography Art Direction
    + Infographics
    + Illustration