SpartanNash

Client Project
November 2016

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SpartanNash
Headquartered in Byron Center, Michigan, SpartanNash distributes food to independent grocers, military commissaries, and corporate-owned retail stores in 44 states. I worked closely with SpartanNash to direct, develop and design the thirty-six page corporate responsibility brochure.

Using a guided design approach, I explored SpartanNash's key environmental impact areas of Social and Environmental Responsibilities, delving into each segment to narrate their entire sustainable journey. Through the strategic use of storytelling, we intricately wove together their core values, showcased their diverse capabilities, highlighted community engagement efforts, and underscored their unwavering commitment to environmental responsibility. This narrative was brought to life through a blend of design elements, compelling visuals, and informative infographics, culminating in a comprehensive sustainability report.

  • Brochure Design & Layout

  • + Creative Direction
    + Project Management
    + Qualitative Research
    + Concept Development
    + Sketching & Ideation
    + Graphic Design & Layout
    + Photography Art Direction
    + Infographics
    + Illustration

Acton Institute

Client Project
November 2016

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Acton Institute
The Acton Institute for the Study of Religion and Liberty is named after the English historian, John Acton. He is best known for his remark: “Power tends to corrupt, and absolute power corrupts absolutely.” Inspired by his work on the relation between liberty and morality, the Acton seeks to articulate a vision of society that is both free and virtuous. They achieve this by offering seminars and publishing various books, periodicals, and articles. Because their publications were outdated, they contacted me to modernize their look from a branding and editorial layout standpoint.

This project was a six-month initiative involving the rebranding and comprehensive system design Acton Institute quarterly magazine, Religion & Liberty. I led this design effort that encompassed extensive planning and research, aiming to create a magazine that not only embodied the refreshed brand but also resonated with Acton Institute vision and their readership. The outcome featured forty distinct editorial layouts that served as a foundational framework for their editorial process. Additionally, a thorough design and layout toolkit was crafted to simplify layout decisions and maintain a consistent and coherent visual narrative across all future publications.

  • Branding, Magazine Design & Layout

  • + Creative Direction
    + Project Management
    + Qualitative Research
    + Concept Development
    + Sketching & Ideation
    + Graphic Design & Layout
    + Photography Art Direction
    + Infographics
    + Illustration

  • View the design and layout toolkit. This was developed to simplify layout decisions and maintain a consistent and coherent visual narrative for all future publications.