Client Project
November 2016
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SpartanNash
Headquartered in Byron Center, Michigan, SpartanNash distributes food to independent grocers, military commissaries, and corporate-owned retail stores in 44 states. I worked closely with SpartanNash to direct, develop and design the thirty-six page corporate responsibility brochure.
Using a guided design approach, I explored SpartanNash's key environmental impact areas of Social and Environmental Responsibilities, delving into each segment to narrate their entire sustainable journey. Through the strategic use of storytelling, we intricately wove together their core values, showcased their diverse capabilities, highlighted community engagement efforts, and underscored their unwavering commitment to environmental responsibility. This narrative was brought to life through a blend of design elements, compelling visuals, and informative infographics, culminating in a comprehensive sustainability report.
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Brochure Design & Layout
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+ Creative Direction
+ Project Management
+ Qualitative Research
+ Concept Development
+ Sketching & Ideation
+ Graphic Design & Layout
+ Photography Art Direction
+ Infographics
+ Illustration