Client Project
November 2022
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FluMist Concept Packaging
I was hired to design conceptual packaging for AstraZeneca new product, FluMist Quadrivalent. This project encompassed more than just packaging design; it also involved providing design guidance for an information packet, instructional illustrations, and physical prototypes.
Given the innovative nature of the vaccine delivery method, our design approach was dual- focused, targeting both parents and children. Consequently, we aimed to instill a sense of trustworthiness, friendliness, and clarity in the exterior and interior packaging, ensuring that all strict packaging regulations by the FDA were prominently displayed. Simultaneously, it was crucial to convey professionalism while remaining approachable. This was accomplished by incorporating a vibrant color scheme, employing friendly typography, and fun illustrations while it was being unboxed.
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+ Package Design
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+ Qualitative Research
+ Concept Development
+ Sketching & Ideation
+ Illustration
+ Instructional Illustration
+ Physical Prototyping
+ User Experience
+ Product Mockups -
This project was a collaborative effort, with VML providing Art Direction.