Carbon Cycle

February 10, 2023

Client Project
February 2023

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Carbon Cycle
Creating and illustrating a carbon cycle infographic for a major producer of sustainable lumber, pulp, and paper. Our task was to clearly communicate the client's approach to combating climate change while showcasing their strong commitment to environmental sustainability.

The goal was to streamline a complex sustainability concept, making it visually captivating and ensuring the audience was able to comprehend the initiative. The final infographic was simple and friendly, conveying the client’s message of responsible environmental stewardship and dedication to a greener, more sustainable future.

+ Infographic
+ Research
+ Concept Development
+ Sketching & Ideation
+ Illustration
+ Design & Layout
This project was a collaborative effort, with Peopledesign providing Art Direction.

Toshiba GP-42

February 1, 2023

Creative Musing
February 2023

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Toshiba GP-42
This is not AI-generated or a 3D rendering, but a 2D product illustration. The GP-42 was developed and designed by Toshiba in 1978 as a portable analog record player combined with an AM Radio and microphone input for karaoke.

Navigator

January 26, 2023

Client Project
January 2023

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Navigator Driving Academy
After 23 years of growth, Navigator's brand no longer aligned with its current focus on training young teenagers and adults in smart or autonomous vehicles, nor did it represent the direction Navigator aimed to pursue. Therefore, a new brand was imperative to reflect its evolution accurately.

Navigator had a few distinctive design challenges that required resolution:
1. Develop a logo that intuitively feels like a driving academy without feeling or stating it's a driving academy.
2. Logo to be perceived as trustworthy, safe, and exceptional to parents (core audience), but also conveys a cool factor for teen student drivers (secondary audience).
3. By law, driving academy vehicles are legally required to have ‘student driver’ signage on their vehicles. This is typically resolved with magnetic ‘student driver’ signs prone to slipping or peeling. A solution was needed to seamlessly integrate Navigator's logo with the required signage—ensuring a purposeful design rather than an afterthought, enhancing both safety and branding.

The final combined logo for Navigator successfully tackled every design challenge with a bold, attention-grabbing appearance. It seamlessly integrated the student driver sign by utilizing a vehicle wrap, ensuring a cohesive and visually striking solution.

+ Brand Identity
+ Creative Direction
+ Project Management
+ Qualitative Research
+ Concept Development
+ Sketching & Ideation
+ Design & Layout
+ Brand Mockups
+ Vehicle Wrap

KitchenAid Packaging

August 18, 2022

Client Project
August 2022

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KitchenAid Packaging
KitchenAid is the leader in home appliance brands. The company was established in 1919 and is headquartered in Saint Joseph, Michigan. Renowned for the innovative and iconic KitchenAid Mixer, now used in most kitchens around the world. The company sells an average of 2.5 million mixers per year.

KitchenAid partnered with MKN Design to define and develop new brand packaging using clean design, illustration and iconography.At the project onset, we gathered research on consumer trends, packaging, design, and illustrative styles. Using this research, we conceptualized packaging ideas and brought them to life in physical form. The result was a collection of innovative packaging concepts that highlighted KitchenAid's unique products, establishing them as a bold leader in kitchen appliances tailored to their consumers.

+ Packaging Design
+ Research (competitive, consumer, trend)
+ Concept Development
+ Sketching & Ideation
+ Graphic Design & Layout
+ Iconography
+ Instructional Illustrations
+ Product Illustrations
+ Mockups
This project was a joint endeavor involving numerous individuals from both the KitchenAid design team and external independent contractors, such as Heather Tucker and myself.

Become Mark Exploration

May 8, 2021

Client Project
October 2019

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Become Mark Exploration
I was hired by Become to develop their brand messaging framework and new identity. With the first phase completed we had language that helped create these concept marks. While the new identity has not launched, I wanted to share these initial concept explorations—the good, the bad, and the ugly. Not all of these explorations were shown to the client, but they all played a crucial part in shaping the final brand identity.

Brand Strategy + Identity
+ Creative Direction
+ Concept Development
+ Sketching & Ideation
+ Illustration
View the completed Become Identity.

Word Visualizations

January 24, 2019

Creative Musing
January 2019

Word Visualizations
An exercise defining words visually. The custom typeface was designed specifically for this exercise.

Sleepy Cat

January 21, 2019

Creative Musing
January 2019

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Sleepy Cat
My goal for this small illustration and animation was to depict a simple sleeping cat while maintaining its circular shape. During the sketching and ideation phase, I created numerous variations to ensure the effectiveness of how the animation behaved.

Patagonia, Eat Local

January 2, 2019

Client Project
January 2019

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Patagonia
Patagonia commissioned me to create serveral illustrations based on their prompt, "Eat Local." I developed a series of concept sketches, meetings, and numerous iterations, ultimately delivering eight concepts aligned with their prompt of eating locally. Among these, the illustration titled "Eat Local, Watering Can" was selected to be featured on a tee.

Illustration
+ Concept Development
+ Sketching & Ideation
+ Illustration

Nutrilite

August 7, 2018

Client Project
August 2018

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Nutrilite
Assisted Nutrilite in shaping visual ideas for Nutrilite’s Traceability Process, spanning from the initial plant selection to final Nutrilite product. One concept highlights the comprehensive nine-step procedure using hands alongside specialized industry tools. While the other centers around individuals applying the nine-step process in authentic settings.

+ Illustration Concepts
+ Creative Direction
+ Research
+ Concept Development
+ Sketching & Ideation
+ Project Management

SpartanNash

December 12, 2016

Client Project
November 2016

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SpartanNash
Headquartered in Byron Center, Michigan, SpartanNash distributes food to independent grocers, military commissaries, and corporate-owned retail stores in 44 states. I worked closely with SpartanNash to direct, develop and design the thirty-six page corporate responsibility brochure.

Using a guided design approach, I explored SpartanNash's key environmental impact areas of Social and Environmental Responsibilities, delving into each segment to narrate their entire sustainable journey. Through the strategic use of storytelling, we intricately wove together their core values, showcased their diverse capabilities, highlighted community engagement efforts, and underscored their unwavering commitment to environmental responsibility. This narrative was brought to life through a blend of design elements, compelling visuals, and informative infographics, culminating in a comprehensive sustainability report.

Brochure Design & Layout
+ Creative Direction
+ Project Management
+ Qualitative Research
+ Concept Development
+ Sketching & Ideation
+ Graphic Design & Layout
+ Photography Art Direction
+ Infographics
+ Illustration

__Carbon Cycle Creating and illustrating a carbon cycle infographic for a major producer of sustainable lumber, pulp, and paper. Our task was to clearly communicate the client's approach to combating climate change while showcasing their strong commitment to environmental sustainability.

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__SpartanNashHeadquartered in Byron Center, Michigan, SpartanNash distributes food to independent grocers, military commissaries, and corporate-owned retail stores in 44 states. I worked closely with SpartanNash to direct, develop and design the thirty-six page corporate responsibility brochure.

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Carbon Cycle
Creating and illustrating a carbon cycle infographic for a major producer of sustainable lumber, pulp, and paper. Our task was to clearly communicate the client's approach to combating climate change while showcasing their strong commitment to environmental sustainability.

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SpartanNash
Headquartered in Byron Center, Michigan, SpartanNash distributes food to independent grocers, military commissaries, and corporate-owned retail stores in 44 states. I worked closely with SpartanNash to direct, develop and design the thirty-six page corporate responsibility brochure.