Client Project
January 2023
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Navigator Driving Academy
After 23 years of growth, Navigator's brand no longer aligned with its current focus on training young teenagers and adults in smart or autonomous vehicles, nor did it represent the direction Navigator aimed to pursue. Therefore, a new brand was imperative to reflect its evolution accurately.
Navigator had a few distinctive design challenges that required resolution:
1. Develop a logo that intuitively feels like a driving academy without feeling or stating it's a driving academy.
2. Logo to be perceived as trustworthy, safe, and exceptional to parents (core audience), but also conveys a cool factor for teen student drivers (secondary audience).
3. By law, driving academy vehicles are legally required to have ‘student driver’ signage on their vehicles. This is typically resolved with magnetic ‘student driver’ signs prone to slipping or peeling. A solution was needed to seamlessly integrate Navigator's logo with the required signage—ensuring a purposeful design rather than an afterthought, enhancing both safety and branding.
The final combined logo for Navigator successfully tackled every design challenge with a bold, attention-grabbing appearance. It seamlessly integrated the student driver sign by utilizing a vehicle wrap, ensuring a cohesive and visually striking solution.
