Creative Musing
December 2023
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Flagship
Wordmark for Flagship. The typeface I used is Good Headline Pro designed by Łukasz Dziedzic from FontFont.
Flagship
Panda
Creative Musing
February 2022
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Panda
Logo exploration paired with a hand crafted font.
Kindly
Creative Musing
January 2022
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Kindly
The aim of this type design exercise was to capture the essence of the name, kindly. I’m not a type designer and crafting this lowercase typeface was challenging. Nonetheless, I'm always eager to tackle new challenges. How’d I do?
Hello
Creative Musing
July 2021
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Hello
A very cramped hello. This wordmark is a custom typeface designed specifically for this wordmark.
Keepsake
Creative Musing
June 2021
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Keepsake
Exploration for the word Keepsake. The wordmark using the typeface URW Antiqua designed by URW Type Foundry.
Become
Client Project
June 2021
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Become
Become is an education and learning website that help individuals navigate and connect with schools and businesses through deep insights and data-backed guidance. My team worked closely with Become's founders to develop their brand design system, covering everything from messaging, naming to the identity.
I led a team in planning, development, and design of the Become brand identity. Through my comprehensive process we distilled insights gathered from audience and stakeholder interviews, shaping the foundation of the brand. This foundation delineated the brand’s tone, defined the voice and visual direction of the brand. As we progressed, additional interviews, journey mapping, naming, brand architecture, iterative brand development evolving into a simple, meaningful and approachable brand. After this effort a detailed brand guidelines was established.
The word 'Become' was crafted by merging the space between its initial and final letters. This simple alteration embodies the concept of 'Become' as a companion throughout one's professional journey. Additionally, this modification transforms the tense of the word from future to present, implying that individuals can embrace their current selves or evolve into something new.
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+ Branding
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+ Team Leadership
+ Project Management
+ Creative Direction
+ Qualitative & Quantitative Research
+ Brand Messaging
+ Naming
+ Visual Identity -
Michael Nÿkamp served as a patient and adept navigator during our brand discovery expedition. His guidance enabled us to gain profound insights into our company's identity. Although the outcome was unexpected, it perfectly aligned with our aspirations. None of this would have happened without him and for that, we are very grateful.
— Ryan Montgomery, CEO of Become
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View the initial mark exploration concepts for Become.
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Phase III fun illustrations drawn by David Schofield.
Vessel
Creative Musing
February 2021
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Vessel
An elegant combination mark for a memorial urns business. The mark is paired with the typeface Niagara, carefully modified to create height. The typeface was designed by Tobias Frere-Jones from Frere-Jones Type.
Jabber
Creative Musing
February 2021
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Jabber
Matching the visual essence of a word into a wordmark. The typeface that I used is Proxima Nova designed by Mark Simonson from Mark Simonson Studio.
The Well
Client Project
January 2021
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The Well
The Well Initiative is a place of gathering, conversation, and community. Formed by a group of fellow believers who felt an urgency and awareness of the racial disparities in our country and the desire to better love to our neighbors and community.
Like the priest and the Levite who pass by on the other side of the road to avoid the man who lies dying (Luke 10), we also have ignored the historic as well as present suffering of those around us, often in the context of race. The Well comes together across generations, political lines, and various backgrounds to humbly listen, learn, and engage with open hearts and minds.
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Visual Identity
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+ Creative Direction
+ Project Management
+ Custom Typography
+ Illustration
Basin
Creative Musing
November 2020
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Basin
Exploration for a combination mark for a lavatory company. The mark is paired with the typeface Kepler, designed by Robert Slimbach from Adobe Originals.
Kudo
Creative Musing
April 2020
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Kudo
A hand-lettered wordmark study on the word Kudo, meaning praise and honor received for an achievement. This is a custom made typeface.
Onward
Creative Musing
March 2020
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Onward
An orderly wordmark of marching letter forms.
Yikes!
Creative Musing
November 2019
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Yikes!
A jolting wordmark expression exercise. This badge is paired with the typeface, Poppins designed by Jonny Pinhorn and Ninad Kale from Google.
Farout
Creative Musing + Product
November 2019
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Farout
Using my custom display typeface, Flying Dutchman and added a 2-D effect I placed the word farout on a classic deck by Moose Skateboards.
Buy this Display Typeface
Sum is available for purchase, email me for licensing and cost.
Void
April 2018
Void
Visual word exploration.
Z E P H Y R
Creative Musing
March 2018
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Z E P H Y R
A spacious and boxy custom typeface I designed for the name.