Client Project
April 2019
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Ancestry DNA
Ancestry DNA offers a fascinating journey into one's past, using cutting-edge DNA technology to uncover ancestral origins and connections. By analyzing a simple saliva sample, Ancestry DNA provides individuals with detailed insights into their genetic ethnicity, connecting them with distant relatives and unraveling the mysteries of their family history. I worked closely with Ancestry DNA to develop a visual design system for their online products.
I led a comprehensive initiative to shape and establish a visual language for Ancestry DNA products. Employing an agile methodology, we navigated through stages of empathy, user interviews, research, illustration and iconography. The resulting visual design system adopted a conceptual and minimalist approach, enriched by overlaying the visual language on diverse human-centric photography.
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+ Visual Design System
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+ Concept Development
+ Illustrative Direction
+ Qualitative & Quantitative Research
+ Sketching & Ideation
+ Graphic Design
+ Illustration
+ Iconography -
The image college shown is a representation of a 6-month coalesce of project artifacts.