Client Project
—
ITHAKA S+R, Brand Collateral Design System
ITHAKA S+R, an organization that conducts research and provides strategic guidance to help the academic community navigate economic and technological change, needed a unified design system for all their communication materials. They hired us to modernize their system by creating an accessible, brand-compliant design that could be easily updated and maintained by their team.
A key requirement was enabling staff to create or update all redesigned materials. Our research identified Google Workspace (Docs, Slides, and Sheets) as the optimal platform for implementation. The resulting design system follows Ithaka’s brand guidelines, incorporates accessibility considerations—including color blindness and visual impairments—and provides clear, distinct visual cues for different document types such as case studies, issue briefs, research reports, and unpublished reports.
Through iterative design explorations, we delivered a unified system that gives Ithaka’s educational research materials and presentations a consistent, distinctive, and accessible visual identity.
-
ITHAKA S+R
Research & Consulting Services -
+ Design System
-
+ Concept Development
+ Creative Assets
+ Illustration
+ Infographic Design
+ Qualitative Research
+ Visual Identity